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Arm 02 · Marketing Execution

The marketing team you would have hired. Plug-and-play.

A full creative and growth bench under the HBP umbrella. Brand, website, content, outbound and founder voice, wired together so every channel feeds the commercial engine.

A creative marketing team collaborating in a modern studio
Why it works

Marketing that feeds the pipeline, not the vanity metrics.

Most healthcare founders are selling tech but don't look the part. We fix the website, the deck and the founder presence as one system, so every touchpoint backs up the conversations happening on calls.

01

Brand identity & system

Visual identity, logo, brand guidelines, tone-of-voice. Built so your deck, website and LinkedIn feel like one company.

02

Website design & build

Conversion-led healthcare websites that signal scale and credibility from the first scroll. Maintained and shipped weekly.

03

Founder branding on LinkedIn

Done-for-you. 800 targeted connections / month. 1–2 high-signal posts / week. Inbox managed. Calls booked. Weekly reporting.

04

Outbound & multi-channel

LinkedIn, email and manual touch sequences using Sales Navigator, Apollo, Apify and Dripify. Calls dropped into your calendar.

05

Content marketing & SEO

Blog hub, technical content, ICP keyword strategy. Ranks for the searches your buyers run inside their evaluation cycle.

06

Sales & investor decks

Pitch decks, sales decks, investor decks, one-pagers. Designed by a team who reads twenty of these a week.

07

Product demo videos

60–90 second product demo films, explainer videos, founder spotlights. Shootable, editable, ready for outbound.

08

Social media management

Company page, founder pages, content calendars, engagement monitoring. Built around the platforms your buyers use.

09

Performance marketing

LinkedIn ads, Google ads, retargeting layers. Built once your brand and funnel are sharp enough to hold paid traffic.

10

Email & nurture flows

Nurture, onboarding and re-engagement sequences. Wired into your CRM. Triggered on behavior, not on memory.

11

Lead magnets & gated content

ICP-specific calculators, frameworks, white papers. Built to surface buyers serious enough to fill a form.

12

Reporting & dashboards

Weekly performance dashboard. Pipeline contribution, channel attribution, content velocity, founder branding metrics.

“Replace a CMO, three specializts and an agency contract with one POC and one weekly review.”

A marketer reviewing growth analytics and performance dashboards
Wired to the engine

Every channel feeds the conversations that close.

Marketing here is not a separate workstream. Outbound feeds the partners' pipeline. Content backs up the demo. Founder branding warms the accounts before the first call. One weekly review keeps it all pointed at revenue.

Talk to the team

Need the marketing engine running this quarter?

30 minutes with the team. Tell us what's stuck. We'll show you what we'd ship in the first 30 days.

Book a discovery call