About HBP

Operators who've sold into
the system. Not consultants who studied it.

Health Biotech Partners exists for one reason: founders building real healthcare and biotech companies keep stalling at the commercial layer. We sit beside them as fractional commercial leadership, until that engine runs without us.

The Health Biotech Partners team working together

Meet the team

Led by managing partners. Backed by a full bench.

The partner who picks up the phone on the first call is the same one you'll be reviewing pipeline with six months in. Behind them sits a delivery bench that does the work, so nothing waits on one person's calendar.

Managing Partner · Health & MedTech

Robert Plush

USC, Biomedical Engineering · Johns Hopkins, MS Biotechnology Entrepreneurship

Robert leads the health and medtech division of Health Biotech Partners with 20 years of experience commercializing disruptive technologies for digital health and medical device companies. Robert spent over a decade launching several robotic technologies in the orthopedic industry and has consulted with and advised over 100 companies with a focus on business development, sales, marketing and strategy.

Robert is an advisor and mentor for several life science accelerators including the Consortium for Technology & Innovation in Pediatrics (CTIP) at Children's Hospital Los Angeles.

Connect with Robert on LinkedIn

David Winternheimer, PhD, Managing Partner

Managing Partner · Biotech

David Winternheimer, PhD, PPM

UCLA, PhD Organic Chemistry · Keck Graduate Institute, PPM Bioscience Management

David leads the biotechnology division of Health Biotech Partners, assisting companies commercializing novel technologies to the biopharmaceutical industry. David has founded multiple companies and assisted dozens of start-up companies launch their products and services in the biotechnology space, generating the first million in revenue for many of them.

Connect with David

The bench

The people who do the work once the deal is moving.

Partners stay on the deal. Everything downstream of it runs on a standing team, so execution never queues behind a single diary.

Aaron Green, PhD

Senior Consultant. Ten years commercializing MedTech and BioTech, translating product capability into the language hospital procurement and biopharma partners move on.

Commercial research

Account mapping, ICP build, list construction and buyer research feeding every outbound motion we run.

Marketing execution team

Brand, web, content, outbound and founder branding, delivered by a dedicated creative and growth bench under the HBP umbrella.

“The partner who picks up the phone is the one in the room six months in. That is the whole structure.”

How we operate

Honest, accountable, in the trenches.

Principle 01

Singles and doubles. Not home runs.

Enterprise deals can take 18+ months. Rural health systems and FQHCs close faster and you will know much earlier if a deal is real. We prioritize market wedges that match a founder's runway and accelerate revenue, not a consultant's ego.

Principle 02

Augment or replace. Your call.

Some founders have a team already and need us to strengthen it. Others need the whole layer built. We slot in either way, at a fraction of the cost, and we leave the engine running before we leave.

Principle 03

Show your work.

Weekly reports, transparent dashboards, real numbers. Pipeline contribution, content velocity, founder-branding metrics. No agency theatre.

Principle 04

Founders first. Always.

If we think a project is the wrong move, we'll say so. If we can't deliver, we'll tell you. The market is full of unreliable providers. We're trying to be the opposite.

35+

Engagements to date

Decades

Of experience in healthcare commercial execution

Operators who've sold intothe system. Not consultants who studied it.